Extensive outreach campaign launched in support of SC Stay Plus
Since the launch of SC Stay Plus in May, SC Housing has conducted extensive outreach efforts to boost awareness about the program, including contacting more than 200 organizations and affordable housing stakeholders.
In an effort to give all eligible South Carolina residents a chance to receive assistance and prevent evictions, the communications team has utilized various channels to reach potential applicants and generate awareness for the program.
“The rising tide of eviction filings is a far-reaching issue that requires partnership, support and engagement from a broad range of community partners and agents,” said Chris Winston, media and market engagement manager. “We are in a race against time to get the word out to our neighbors who are hurting and are pursuing every avenue available—radio public service announcements, TV advertisement, billboards, community outreach events, text-messaging, email and old-fashioned word of mouth through local partners.”
Media campaigns began in early summer and will continue through August. The agency launched a statewide TV ad campaign in late June and also ran radio and television public service announcements across South Carolina.
In addition, more than 30 digital and bulletin billboards went up across the state with contact information about the program. The agency also attended several in-person local events and collected contact information for potential applicants and provided flyers to Reps. Marvin Pendarvis and Jerry Govan to distribute information about the program throughout their districts.
Lastly, program details were sent directly to 61,000 low-to-moderate income renters via text messaging and to more than 13,000 renters via direct mailers. Following the texts being sent out, the number of visits to the SC Stay Plus landing page increased 335% over average daily clicks, and applications to the program tripled.
Community partnerships were also key to getting the word out to various communities throughout the state. Over 220 individual organizations were contacted with details about SC Stay Plus, including faith-based organizations, community and statewide nonprofits, utility providers, tourism and hospital associations, military bases, school districts, county libraries and more. Additionally, over 11,000 fliers were distributed to various nonprofits and state representatives for distribution to their constituents.